Power, energy,
& infrastructure
advisory

Guiding energy & security transition with sector expertise & intuition

Agile, creative, thought-leading

Our advisory services

A specialist consultancy group serving companies, governments, and institutional investors across the power, utilities, and infrastructure sectors

Etara brings together senior experts with deep transactional and negotiation expertise covering the full spectrum of the energy and infrastructure landscape:

  • Power: Nuclear, conventional, renewable, supply, distribution, transmission, storage, trading

  • Energy: Downstream, midstream, transition, carbon capture, hydrogen

  • Utilities: Water, waste, grid, pipelines, services

With a team that has combined >200 years of professional experience at the highest levels of finance, law, and industry.

Recent news

Etara advised SGE on its UK SMR fleet application to the ANF

Etara advised on Polish nuclear SMR programme

Etara advised the Kingdom of Sweden on its agreement with Vattenfall to acquire a 60% holding in Videberg Kraft AB, as a strategic investment enabling new nuclear power in Sweden

Etara raised £500 million for Eelpower Ltd from Equitix, Aware Super and NWF, creating a new UK battery storage platform

Client testimonials evidence our client-first, relationship driven approach and our team’s exceptional thought leadership and creative capabilities.

“The Etara team have deep energy & power sector understanding, provide exceptional strategic guidance and professional deal execution.” ~ Greg Jackson, CEO and Founder Octopus Energy

“Their commercial and strategic acumen helped steer us through a challenging transaction which ultimately led to a highly successful outcome for our investor and the management team. Both bring a wealth of power sector experience and knowledge but most importantly are just good to work with – direct, engaging and fun.” ~ Chris Elder, CEO Fidra Energy

“Eelpower selected Etara to organise the funding necessary to transform our business – from the strategy to the tactics, from the relationships to the negotiations, they provided us both creative advice and organised, structured management of the process. Guy’s experience and detailed knowledge of the investment landscape has made Etara the invaluable partner for Eelpower and its accelerating strategic growth. They delivered for us." ~ Mark Simon, CEO of Eelpower

"The whole team highly appreciated cooperation with Luba and team. Her wide experience, knowledge and understanding of current European and world development in nuclear projects was highly inspiring. We especially valued the ability, with which she managed to successfully protect the interests of the state with power and grace. Additionally, her deep knowledge and understanding of sales of electricity in CfD, as well as PPA contracts, has always been found impressive by all involved stakeholders. However, we most esteemed the aptitude which she and her team managed to work under high pressure circumstances. The reason why she and her team stood out amongst other candidates was continuously proved during the consultation process and by the achieved outcomes." ~ Jaroslav Mil, ex Czech Government Commissioner for Nuclear, ex CEZ CEO

“I would highly recommend to be advised by Luba on complex nuclear projects. She has wide experience how to structure nuclear projects in order to meet owners' objectives and at the same time to comply with all safety and EU related standards and rules. With her wide experiences in the nuclear sector, she could provide the best suitable, tailor-made project structure which is especially important in case of nuclear projects.” ~ Attila Steiner, ex State Secretary for Energy and Climate Change, Government of Hungary

“It was a pleasure to be advised by Luba and her team who displayed a thorough understanding of nuclear projects, commercial negotiation skills and a genuine interest in protecting the State’s interests. The work included helping formulate the support state scheme, CFD, modelling and state aid strategy. The experience and value add from the team stood positively, far out, relative to other advisers.” ~ Carl Malbrain, ex Deputy Chief of Cabinet - Investment Projects & Nuclear Affairs, Government of Belgium

“The Etara team have deep energy & power sector understanding, provide exceptional strategic guidance and professional deal execution.” ~ Greg Jackson, CEO and Founder Octopus Energy “Their commercial and strategic acumen helped steer us through a challenging transaction which ultimately led to a highly successful outcome for our investor and the management team. Both bring a wealth of power sector experience and knowledge but most importantly are just good to work with – direct, engaging and fun.” ~ Chris Elder, CEO Fidra Energy “Eelpower selected Etara to organise the funding necessary to transform our business – from the strategy to the tactics, from the relationships to the negotiations, they provided us both creative advice and organised, structured management of the process. Guy’s experience and detailed knowledge of the investment landscape has made Etara the invaluable partner for Eelpower and its accelerating strategic growth. They delivered for us." ~ Mark Simon, CEO of Eelpower "The whole team highly appreciated cooperation with Luba and team. Her wide experience, knowledge and understanding of current European and world development in nuclear projects was highly inspiring. We especially valued the ability, with which she managed to successfully protect the interests of the state with power and grace. Additionally, her deep knowledge and understanding of sales of electricity in CfD, as well as PPA contracts, has always been found impressive by all involved stakeholders. However, we most esteemed the aptitude which she and her team managed to work under high pressure circumstances. The reason why she and her team stood out amongst other candidates was continuously proved during the consultation process and by the achieved outcomes." ~ Jaroslav Mil, ex Czech Government Commissioner for Nuclear, ex CEZ CEO “I would highly recommend to be advised by Luba on complex nuclear projects. She has wide experience how to structure nuclear projects in order to meet owners' objectives and at the same time to comply with all safety and EU related standards and rules. With her wide experiences in the nuclear sector, she could provide the best suitable, tailor-made project structure which is especially important in case of nuclear projects.” ~ Attila Steiner, ex State Secretary for Energy and Climate Change, Government of Hungary “It was a pleasure to be advised by Luba and her team who displayed a thorough understanding of nuclear projects, commercial negotiation skills and a genuine interest in protecting the State’s interests. The work included helping formulate the support state scheme, CFD, modelling and state aid strategy. The experience and value add from the team stood positively, far out, relative to other advisers.” ~ Carl Malbrain, ex Deputy Chief of Cabinet - Investment Projects & Nuclear Affairs, Government of Belgium

Etara is the shared trading name of Etara Partners Limited, Registered in England and Wales No. 16103878, and Etarag Holding Ltd, registered England and Wales No. 16177565, registered office 68 King William Street, London, EC4N 7HR, United Kingdom. Strategic advisory conducted through Etara Partners Limited. Regulated activities conducted via Etarag Holding Ltd as an appointed representative of Langham Hall Fund Manangement LLP, which is authorised and regulated by the Financial Conduct Authority of the UK. Contact us at: info@etara.co.uk